The most useful social media for new businesses

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The most useful social media for new businesses

Throwing oneself headlong into the world of work, perhaps with a business opened independently, is undoubtedly one of the most exciting challenges for any individual, especially for those driven by the desire to make their mark in the world with their personal contribution. But new business management, especially at an early stage, is also a delicate moment for all the subsequent phases of its existence, and must therefore be treated with the utmost care.

In an era dominated by the power of the web and social media, which are assuming an increasingly decisive importance in our everyday lives, every new brand will inevitably be faced with the need to build its own online presence on social networks, on which a large part of its success in the short and medium term may depend.

Thanks to the new platforms of online communication, every brand – even the smallest – has been able to reach a potentially infinite pool of users, located even thousands of kilometres away from the company’s headquarters, allowing them to explore the company’s pages, complete their purchases and, above all, live truly unique brand experiences, fuelled and made even more enjoyable by the very fact of experiencing them online, within a magical and virtual dimension in which everything seems possible.

A curious misunderstanding

Despite the fact that social media are now an integral part of our daily lives, even outside of work, they continue to be underestimated by a large number of companies today, who often completely misunderstand their ultimate functions and purposes.

Many companies still regard social media as a kind of magical virtual shop window, using it mainly to advertise their products and to post pictures and videos focused solely on the practical aspects of business. All of them have not yet realised that social media were born to connect people, to give rise to authentic relationships based on mutual trust and the sharing of certain common values. Using social media to only post pictures of products is not only wrong, it is also detrimental to a company’s reputation.

In this way, that special connection between the brand and the consumer will never be created, and their relationship will remain essentially the same as it was forty years ago, with the only difference being that this time most of the interaction takes place online.

However, modern consumers are looking for something deeper, for intangible elements that put them directly in touch with the essence of the brand and its most authentic values, with the aim of finding a plausible justification for their eventual purchase. Social media thus have the function of transcending the materiality of products, creating added value for consumers and all other brand stakeholders.

Which social media to activate?

A doubt that might naturally arise, once the value of social media for new businesses is understood, might be that of the first social channel to open in the initial phase of a brand’s existence, and from which the company’s first communication content will be disseminated.

Regardless of the brand’s sector, the first virtual space to be activated should always be Facebook, if only for numerical reasons. Even today, Facebook is one of the social media capable of attracting the most users, its use is rather simple and intuitive, and it is therefore an excellent initial starting point for fledgling brands. Moreover, on this social media, sponsoring campaigns are relatively low cost, and can reach enormously more people than on other social media.

Content for these platforms, including Facebook, should be able to excite and entertain your potential customers, prompting them to learn more about your brand and visit all your virtual spaces, including e-commerce. If you have done a good job, also from the point of view of sharing common values with the consumer, you can be sure that your products and services will be purchased in the blink of an eye.

A successful online presence, patiently built up over the years, is certainly one that the best gambling portals have created. They still aim to give their users unique, exciting and personalised entertainment experiences, just as effective social media content should be.

These effects are especially noticeable through the numerous casino games offered by the portal, which allow each player to quickly find an extremely intense entertainment experience that fully satisfies all their needs. The presence of useful reviews and valuable guides within the site will also help even the most inexperienced players feel immediately at ease in the magical world of online entertainment, as if they were at home.

Social media will provide incredibly intense thrills for a long time to come, especially if all brands understand – and grasp – its infinite possibilities. 

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