The 11 Types of Digital Marketing
A business person cannot ignore the importance of digital marketing in this digital era of 2021. No matter what business you are doing, your business needs an online presence and digital marketing services. The industry of digital marketing is increasing day by day. The good thing is that there are hundreds of opportunities in this industry that an individual can use for growth. Whether you are looking to launch a big brand or short on budget, digital marketing is a good option for you. Here in this article, we will explain 11 famous types of digital marketing that are in trend.
1 – Search Engine Optimization (SEO)
Search Engine Optimization is one of the best and most famous Digital Marketing service. Marketers optimize your content and website to increase your business or website’s visibility in the search engine. The best thing about this digital marketing type is that it’s free and does not require thousands of dollars to get results. A person can use SEO tactics for increasing organic traffic in the search engine. Millions of people might be looking for your industry, product, or service. Providing them what they want will result in endless benefits. So, what is stopping you?
There are almost 200 factors that search engines analyze to rank a website. But, the three majors are high-quality user experience, relevancy, and building your authority. SEO is further divided into two things, On-page SEO and Off-page SEO.
2- Content Marketing
The second common and famous type of digital marketing is content marketing, which includes social media, blogging, video content, and email listing. Content marketing is all about giving information and solving the problem of a visitor. A person needs to write high-quality and valuable content that provides information. You can do it in blogging, articles, or video content. The main purpose of content marketing is to convey messages that attract customers, clients and generates leads. Content marketing and search engine optimization have deep connections with one another. You can not optimize anything on your website, or it is impossible to rank it without content. In SEO, content is the kind, and it will always be a king in digital marketing.
3 – Social Media Marketing SMM
Social media marketing is not a new type of digital marketing, but with time, many platforms are constantly entering the market, such as Tiktok. It means that new methods are coming with new techniques to increase posts’ reach for making it viral. Choosing the right platform for social media marketing depends on your business, the audience you want to target, and the digital marketing techniques you want to use. Some most common social media marketing platforms are :
You can either post your content daily for engaging the audience or spend some money on it for establishment in your niche.
4 – Paid Search
Paid search works the same way as SEO did. The difference is that SEO works for free, whereas Paid search ranks a business by paying search engines. If a business wants instant results or doesn’t have enough time to invest in SEO, paid search is an excellent way to use it. It is also known as PPC pay per click. In PPC, a business only pays the cost when someone clicks on the ad.
5 – Display Advertising
Display advertising is the ad banners that a person sees on a website’s footer, sliders, or empty spot. Your business ads appear on those websites related to your industry in the form of text, videos, and images. Google display network is one of the biggest ad networks in the world. This type of digital marketing is useful for establishing brand awareness.
6 – Email Marketing
Email marketing enables a business to keep their subscribers or customers active and up to date with new products and services. An email campaign is one of the most effective marketing tools that provides endless benefits. It manipulates buyers strategically to buy again and again from you.
7 – Messenger Marketing
Messenger marketing is mostly used in B2C scenarios. Brands utilize this marketing type for establishing long-term relationships with their audience and customers. Moreover, it helps customers to get their queries answered. There are two types of messenger marketing, manual and automatic. You can use Whatsapp, messenger, and Wechat for this purpose.
8 – Affiliate Marketing
Affiliate marketing is connected with content marketing, SEO, and influencer marketing. It involves paying commission to content producers. Publishers earn 2-10% commission on each sale depending on their industry or niche. The tracking of conversion monitors through the links that you gave to affiliate marketers.
9 – Influencer Marketing
Influencer marketing helps brands, products, and services promote to grow more audiences and convert them into conversions. They help a brand with social proof and brand awareness. Kim Kardashian is one of the famous millionaires in the world who becomes renowned through influencer marketing. Influencers who have thousands and millions of followers are the ones on which people trust. The products they recommend and the service they promote generate more sales as compared to those who did not do so.
10 – Video Advertising
One of the biggest platforms of video marketing is youtube. More than 2 billion people stream youtube every month, which is significant business potential. Video advertising is an easy way to reach an audience for conveying marketing messages. Vlogging is also a portion of digital marketing. You can reach your video advertising with organic results and paid results.
11 – Audio Advertising
The last and the most trendy type of digital marketing is audio advertising. Spotify, apple music are the two biggest platforms for such kind of marketing. While listening-music, a person can go through best marketing podcasts. Branded podcasts are also the type of content marketing. You can target specific audiences according to your industry or niche for audio advertising.