Footfalls are crucial for businesses. Imagine any business–it can be a restaurant, pharmacy, retail, or anything that comes into your mind–you will perceive that footfalls are a must for businesses to raise their revenues, hence profits.
The phenomenon of websites of businesses is no different–revenue generation is directly related to website visits.
The purpose of businesses hosting and managing a website is to reach more and more potential customers.
Therefore, websites must attract more and more visitors to allow lead generation for conversion.
Here, arises the common challenge–not all websites can attract the essential traffic levels, so such websites fail to deliver results.
If your website has failed to attract and retain visitors, you must have failed to maintain your target revenues, let alone increase them. Therefore, you should make efforts to grow the traffic.
It is precisely what we will discuss in the following paragraphs–how to increase website traffic with impactful SEO techniques.
Table of Contents
#1. Identify and Study Your Competitors’ Best-Performing Pages
It is the first step in your traffic-increasing journey. You should identify and study the best SEO-performing pages of your competitors’ websites.
The underlying intent is to examine the factors working the best for them. It will help you figure out things to make your website work.
For that, you can use an SEO tool, such as Semrush, and use its Organic Research tool.
Once you find the pages, you should examine each page, looking at every nook and corner, especially the pattern of content distribution.
You should look at whether:
- The content is in a long or short form
- Blogs are predominantly used, or other content too
- There are many visual assets
The analysis will bring out inputs to structure your content strategy. Understandably, the inputs can help you replicate what they are doing, albeit in a different if not in a better way.
#2. Carry Out a Keyword Gap Analysis
Before going into the details of a Keyword Gap Analysis, it is important to brush your knowledge on what the process is all about.
In simple terms, it is the process of identifying the keywords your website does not rank for, but your competitors’ websites do.
The significance of every gap lies in giving you the opportunity for you to attract more traffic.
Conducting a Keyword Gap Analysis is not a difficult task. You can do so with one of the best SEO tools, such as Semrush.
Once you get all the essential keywords, you should create content around them to fill the gaps.
#3. Identify Your Competitors’ Broken Links
The process of finding broken external links on your competitors’ websites is called Broken Link Building.
After identifying such links, you should link them to your website instead.
To actuate this SEO technique, you can use the Backlink Analysis feature of an SEO tool.
You must have known what internal links are all about–these links are links from any page on your website to another page on the same website.
Internal links are significant due to the fact that they can help:
- Search engines follow your website’s hierarchy
- To pass the link authority
- Visitors easily navigate your site
In addition, it is a powerful SEO technique to help improve your website’s page rankings.
An effective technique is to first identify the pages on your site that rank on the second page of search engine results.
#4. Remove Toxic Links
You should not be under the impression that all links can work for your SEO strategy.
Bad links can negatively impact your website’s rankings, organic traffic, and reputation. And, bad links are called toxic links.
The presence of toxic links on your website can be due to the following reasons:
- Receiving backlinks in exchange for money
- Using automated software to create backlinks
- Links from the low-quality directory or bookmark sites
- Presence of over-optimized links in forum comments
Google considers backlinks as one of the critical ranking factors. Given its effectiveness, Digital PR can be one of the best SEO techniques to generate links from high-authority websites at scale.
The following are the common Digital PR strategies:
- Creating press releases
- Publishing data-driven content (journalists love data)
- Reactive PR
You can use a platform like Help A Reporter Out(HARO) that connects writers and experts.
The notable thing is that such platforms request responses from you. And, the users of such platforms are large media houses, like Business Insider, Mashable, The New York Times, etc.
#5. Find Unlinked Brand Mentions
At times, you can spot a website that mentions your website but does not link to your site–it is known as an unlinked brand-mention.
So, you should find as many unlinked brand mentions as you can, and subsequently, ask for linking your website through the links.
It is one of the most effective SEO techniques to get more backlinks.
Usually, website owners do not turn down any requests to backlink websites. But, it is your job to find the unlinked brand mentions. And, you can do that with the help of a Media Monitoring tool.
You can input your brand name into the tool to get a list of all your mentions over the internet.
The list can originate from blogs, social media posts, news articles, and forum comments, mentioning your brand.
#6. Show Supporting Content
You should optimize your topics, and not just the keywords, as Google tries to rank the best result for a search query.
For doing that, you should create supporting content. And, that is where the importance of topic clusters arises.
You can regard a topic cluster as a group of pages, linked together and discussing the same subject.
With the help of such clusters, Google can determine the structure of your website and the pattern of page connections to endorse your authority on a particular subject.
Typically, topic clusters consist of three main factors:
- A pillar page
- A page cluster
- Internal links between the pillar page and the clusters
#7. ‘People Also Ask’ Optimization
The search engine results pages (SERPs) extend further than the first 10 organic results. So, you need to tweak your SEO techniques and strategies to derive the advantages of the available SERP features.
One of the techniques could be “People Also Ask”, which is a Google SERP feature, that shows additional questions related to the original search query apart from quick answers to the queries.
The moral is that you should not skip implementing good SEO strategies to boost traffic on your website. With a strong SEO campaign, you can increase the traffic on your website. It will allow you to generate more leads for conversion. As a result, you can make your business grow.