Reasons Influencers Definitely Grow Your Business
How many of you are investing in digital marketing for your business growth?
Well, most of you would respond with a big YES, and that’s obvious with the growing competition on the internet. Top businesses are already indulged in multiple marketing practices that help them grow their business and branding. Influencer marketing is one of the growing marketing strategies that has benefited numerous small-scale businesses in increasing their sales count and online recognition. Unfortunately, many businesses underestimate Influencer Marketing and hence skip it in their monthly marketing practices.
This article will give you strong reasons how influencers can benefit your business towards growth. But before we proceed further, you must know what an influencer is, anyone across the globe that creates content for the audience and builds a strong user base.
Now, let’s take a look at the reasons why influencer marketing boosts your business growth.
Boost Traffic by Trust Building: An influencer better knows what their audience requires and creates content that drives the audience to your website. In short, influencers have the skills to generate high-quality, informative content that brings traffic to your website and boosts your conversion rate.
Interestingly, more than 61 percent of people prefer buying through influencers’ recommendations than paid or celebrity ads. This gives you a better clarification on why influencers are nowadays much more important than other paid practices.
Generate Unique Content: Today, content generation is a big problem for businesses that look forward to improving their business image and engaging customers with their services. Influencer marketing helps them with high-quality content that drives customers to their doorstep. Collaboration with different influencers will generate different content that builds your brand and help you promote your brand to the next level.
E.g., Emilie Haney is a renowned freelancer with a solid user base across multiple platforms. She can Generate Quality Content for a brand and promote it across different channels.
Boost Your SEO Efforts: Businesses today have a significant portion of their marketing budget on Search Engine Optimization. It means they can stop other marketing practices, but it’s tough to compromise with SEO. Interestingly, influencer marketing benefits SEO and helps you get better rankings. Influencers build trust for your brand, which is a significant factor in improving your SEO metrics like Bounce rate, Session duration, Time on page, etc.
Boost Purchase Intent: Audiences who follow a specific influencer rely on the content offered. Interestingly, influencers review any product matters for the audiences to decide. Hence, people prefer watching influencers’ videos before purchasing a product, which gives a clear sign of how influencer marketing helps promote the purchase intent.
FACT: According to the stats, more than 84 percent of the audience purchase based on influencers’ recommendations.
So, these are the strong reasons influencers can help you in business growth. Most businesses are already into influencer marketing, while some plan to introduce their products through collaborations. If you are also new to digital marketing, you should definitely try influencer marketing and experience its potential for your business.