marketing strategy

Top 7 Social Media Tips for B2B Marketers

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Contrary to popular belief, social media marketing is necessary and important for B2B marketers as well. A recent study by Demand Gen Report states that 56% of B2B marketers now use social media as their core marketing strategy. Also, the same report shows that 30% of these marketers believe that social media has increased their … Read more

How to choose the right marketing strategy for your business

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Every organization is unique, and even ones operating in similar market categories may leverage vastly dissimilar marketing approaches. It takes a combination of arts and sciences to develop a profitable marketing tactic for your company. Do you know which companies conduct effective campaigns throughout numerous channels? Companies that are proficient in the craft of fusing … Read more