Major Reasons Why Fashion Communication Degree is Trending

Fashion trends almost always become a buzzword, with the public walking in the footsteps of top models and celebrities. However, ever wondered what the sociology, physiology, and psychology behind a particular fashion trend are and the factors, cultural or otherwise, influencing it? Well, all of these aspects of fashion is deeply studied in a field that is fast gaining traction – fashion communication.

So, why is fashion communication gradually becoming a trend in itself? Let’s find out. 

#Reason 1 Fashion is no longer the underdog

Up until recent times, a career in the fashion industry meant either that of a fashion designer, stylist, or a model. There were a handful of choices, but not enough. Where a career in the IT, business, or finance field was given precedence, fashion seemed to be the underdog all this time.

However, new market trends and a dynamic customer base have brought fashion to the spotlight. No more is the industry lagging in career choices as thousands upon thousands of students get themselves enrolled each year since courses like fashion communication have opened wide the door of opportunities. After all, students of fashion communication are qualified to offer effective communication (marketing) solutions to this ever-evolving industry.

Reason #2 Right balance between the corporate and creative

People do not normally associate the regimental work-life with creativity. On the contrary, it is a common notion that tight schedules and cut-throat competition in the corporate world leave little, if any, room for creative thought. However, courses like fashion communication have bridged this gap by offering plenty of room for creativity. How? Simply by providing insights into a multi-disciplinary role wherein a student will learn how certain skillsets need to be applied to make a product or service attractive in the eyes of the end consumer.

So, despite being introduced to a corporate lifestyle, students are not deprived of the freedom to express their creative side.

Reason #3 Encouraging entrepreneurship

If there is one career that is lucrative and rewarding in every possible way, it is that of an entrepreneur. Also, entrepreneurship is the backbone of any economy, holding it together. Fashion communication pushes a student to consider becoming an entrepreneur in the world of fashion and lifestyle. And the best part is since the course instils in students so many different kinds of skillsets, it makes it easy for students to start and run a fashion business without any difficulty.

Reason #4 Host of handy skillsets 

As mentioned previously, the fashion communication curriculum is such that students pursuing the course will receive in-depth knowledge about different topics related to the fashion industry and by the end of it, will possess a host of handy skillsets, each pushing them towards a successful career in the industry. There is no need to pursue separate courses in media and fashion as fashion communication offers the right balance. An added benefit of this is a cross-functional workforce wherein the combined understanding of media and fashion helps in the development of products that are top-notch, both from the design and marketing perspective.

Career opportunities after masters in fashion communication

So, what are the different exciting career choices awaiting those with a masters in fashion communication? The same is given below.

• Brand manager
• Visual merchandiser
• Image consultant
• Fashion journalist
• Visual communications expert
• Graphic designer
• Public relations expert
• Fashion photographer
• Fashion communication educator
• Art director, and more

Those wishing to establish themselves in the fashion and lifestyle industry can do so easily and smoothly with masters in fashion communication from top-class institutions such as the Pearl Academy. Students will closely get to work with fashion editors, designers, bloggers, FDCI media partners, and digital media professionals via live projects and internships and receive a solid foundation in art direction, fashion photography, media, and PR and event design, among others.