You need to have more visibility and engagement online to improve your search engine result pages’ (SERPs’) visibility. There are many things to do before you can clinch the top search engine rankings. That is why people often feel confused when they plan to start search engine optimization (SEO). You can hire SEO services if you feel confused. When is the right time to hire an SEO expert?
This article explains some tips that you should try before you hire a person or agency for SEO. Continue reading if you want to grow your business through SEO.
Understanding The Way SEO Works
SEO is a set of activities using which people try to lift the ranking of a website page on search engine result pages of search engines such as Google, Yahoo, and Bing.
The two main branches of SEO are on-page SEO and off-page SEO. Both are important in getting higher search engine rankings. On-page SEO optimizesyour website pages and posts while off-page SEO gets backlinks from other websites.
Today, a large number of agencies offer SEO services to all sorts of businesses and individuals. SEO is not rocket science and ordinary people can learn it. However, having expertise is a plus.
In SEO, there are two main types of activities. One type that is easy to do for an ordinary person and another type that is hard to do for an ordinary person.
Before you hire an SEO expert you can consider performing the following SEO activities yourself:
Tips to Try Before Hiring SEO Services
You can do some basic things yourself and you can hire SEO services for advanced things. Here are the things that you can consider doing:
- Start with Personas
Personas are important in SEO and you should invest some time to prepare personas. You should research and list down the interests of your potential buyer.
- Plan Your Keyword Research
Keyword research is one of the early activities that all people should perform before the SEO process kicks off. After doing it, optimize your website for your keywords.
- Find Gold in the Long Tail
If competition is high for short keywords, you should first target long-tail search phrases.
- Study your Competitors
Search and try to find why your competitors are ranking higher than you.
- Blog Consistently
Adding fresh content to your website is a plus. Also, try to keep updating your web pages.
- Eliminate Duplicate Content
Use a tool to check your site’s similarity with other sites and remove the copied content.
- Distribute and Share
Just SEO is not enough. You should also share and distribute your pages and posts.
- Use Internal Links
External links are the key but also pay attention to internal linking.
- Grow your Inbound Links
If reputable sites link to your site, your search engine rankings will improve.
- Use SEO Friendly URLs
The URLs of your website pages and posts should describe the page or post.
- Feed the Need for Speed
Your website’s load speed is important and it affects the user experience.
- Optimize for Mobile
Most people now visit websites from a mobile device. So you should optimize your site for mobile devices.
- Use Landing Pages
You need to cleverly design landing pages to deliver the best possible user experience.
- Donot Forget the User
Try to position your website for users and optimize for search engines.
- Keep up with SEO Trends
New SEO trends are important to take care of. So keep in touch with changing trends.
- Use Analytics
Setting goals is a good practice but measuring them regularly becomes easy through analytical tools such as Google analytics.
Are You Ready to Grow Your Business?
You have read how SEO can improve your search engine presence. If your potential buyers use search engines to purchase services or products that you offer, you should invest in SEO.
Though you can try some basic SEO activities yourself, you can hire SEO Services for advanced SEO work. We can conclude that SEO is a set of useful activities to improve search engine rankings.
Are you ready to grow your business? I wish you all the best with your search engine rankings and business growth goals.