Wireframing for eCommerce Website Development – An Outline


As an increasing number of eCommerce stores are getting added to the online retail world every day, store owners are mainly focusing on improving the UI/UX of the websites. While backend systems like website performance, loading speed, etc. play a major role, appearance is what strikes the visitors first. A clumsy and complicated website will only increase the bounce rate. That’s why reliable eCommerce website design company professionals recommend you to design the store in such a way so as to offer an immersive shopping experience to the users.

The first step to achieve this is wireframing. Wireframes offer the skeleton or blueprint of the website at the elementary level. It outlines a specific structure for each page and helps to organize the content. Depending on the number of pages or the nature of the business, a website should offer a distinct appeal and wireframing is the step to determine that. Also, according to the learned professionals at any reputed SEO agency in India, website design greatly impacts the site’s search engine ranking. Therefore, pay attention to organizing the web pages through wireframing. Check the following passages to know how wireframing can help in that.

How Wireframing Helps in eCommerce Website Development 

Wireframing enables the designers to organize the content keeping the following components in note:

  • Header & Footer 

Any eCommerce store is incomplete without the navigation bar. It leads the visitors to the preferred page. Unlike a static business website, an eCommerce site has multiple category pages. An intuitive header and footer design can efficiently take the viewers to their desirable landing page.

  • Homepage 

A homepage of an e-store offers a glimpse into all the gems spread across the entire site. Naturally, it has to be extremely vibrant. Opt for a dynamic homepage with a large image, featured products, compelling CTAs etc. Also, display coupon codes, live or upcoming offers, and interactive games on the home page to increase the retention rate of your site. Wireframing can help you outline which parts of the page will be dedicated to each component.

  • Category Page 

For a product-heavy e-store, you need to create main and sub category pages. Add relevant filters (the type of product, colour, price, etc.) to make the site easily navigable. Wireframing will help you to outline a logical navigation and allow the traffic seamlessly move from one page to the next and advance in the conversion funnel.

  • Product Page 

This is the centre of your e-store. This is where all the actions happen. Keep it clutter-free so that the visitors can get an easier understanding. Wireframing will enable you to specify the product image slot and size, white space, content format (paragraphs or bullets), wish list and cart icon space, etc.

  • Checkout 

The checkout page displays a pool of information. If a viewer seeks to buy 20 items, the checkout page will show all the items along with their original price, discounted price, payment method, etc. Wireframing will allow you to outline how to display the products (title and attributes like colour & size), dimensions for each product image, price, quantity and everything else you want to showcase.


As you can understand, wireframing is a key step in eCommerce website development. Bear in mind that your site should look uncluttered. So plan your wireframing accordingly. This will accelerate the development process as you will only have to place the UI/UX components.

Hope you have got a closer insight into wireframing. Good luck with your next project.

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