How 3D Visualization Technology Reshapes Real Estate Business


3D visualization technology has transformed numerous industries beyond recognition. And the list extends further than filmmaking and gaming (which are probably the first things coming to your mind when you think about 3D). Nowadays, there is so much more to it!

3D visualization, aka 3D rendering, is widely used in medicine, product development, architecture, interior design, real estate, and other areas. Each industry takes advantage of the innovative technology in its own ways. But realty businesses have probably benefited from it a bit more than others. So, how exactly do realtors attract more clients and gain higher profits with 3D solutions? Let’s find out right now!

3D Images and Animations Show Properties Before They Are Built


This is arguably the greatest advantage of 3D visualization for realtors. It completely altered their approach to promoting and selling real estate under construction. Now, one can get digitally made images and videos showing the future look of properties before they are built. And in absolutely photorealistic quality at that! Can there be any better materials to pre-sell real estate? 

To get such visuals, a realtor just needs to send drawings and other information about the future house to a 3D visualization studio. After that, 3D artists will create photoreal images or animations highlighting all the benefits of a property. These visuals can show both the interior and exterior of a house from any angle, as well as depict the building within its neighborhood. Furthermore, it is possible to pick the most suitable setting for surroundings or window views: season, weather, and time of the day. This way, a realtor can get killer visuals for presentations and marketing.  

Virtual Staging Shows Real Estate in the Best Possible Light

Oftentimes, realtors have to deal with properties that are not in the best condition for a promotional photo shoot. These can be shabby apartments that need repair, houses with outdated furnishings, or dwellings still occupied by the present owners. And though such properties might have great potential, it’s always hard for a realtor to convince prospects of that. Because when presented in their current state, those places just don’t look like a worthy investment.

Here 3D rendering services come to the rescue. They equip real estate experts with a handy tool called virtual staging. This is the type of 3D visualization that allows them to show any place at its best, no matter how it currently looks. There are different types of digital staging for any purpose.

  • With virtual furniture layout, it is possible to fill pictures of empty dwellings with realistic 3D models of stylish furnishings. 
  • Virtual restyling allows replacing outdated furnishings in the images with modern pieces.
  • Virtual renovation helps to digitally alter old finishings, wall and floor colors, and materials. 

Realtors can get such visuals at a very reasonable price. That’s because unlike physical staging, the virtual solution doesn’t require changing any real furniture and materials. What is more, the results can be even better because digital staging has fewer limits. This 3D visualization tool allows one to easily switch between interior styles, colors of finishings, etc.  

Real Estate Virtual Tours Provide Prospects with Interactive Experiences

We’ve mentioned that 3D visualization can show the future appearance of properties that are in the construction stage at the moment. That is why many real estate experts add computer-generated photoreal images and videos to such listings. But what about a more immersive, life-like experience for prospective homebuyers? It becomes possible if a real estate agent orders a 3D virtual tour of a house or apartment. 

This type of 3D visualization allows prospects to feel like they are actually visiting the presented property. How does it work? Using a mouth or a touchpad, one can “walk around” a digitally depicted home. While doing it, they can explore the space in detail, and even zoom on particular elements. They become able to see every room from every angle, discovering its every nook and cranny. So, the future homeowners can experience how stylish, comfortable, and cozy their dwelling is going to be. This definitely increases the odds of a successful deal for a realtor.

These were the main 3D visualization tools that reshape the real estate industry. As you can see, they help to pre-sell properties by showing how they would look after construction or renovation. And there is more to come. The most cutting-edge 3D visualization technologies like AR and VR will totally blur the line between the present and the future. It will be common that people visit their new homes in the digital dimension before the first brick has been laid in reality. And this is just fascinating!

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